Senior Director Marketing - Psychiatry - Western Boston Pharma

Western Boston, Massachusetts, United States

Posted on 11/08/2019 by Parkwood International

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Position Details




Healthcare / Pharmaceutical


Marketing / Advertising

Job Level:

Standard Management (Manager/Supervisor of Staff)


Bachelor's Degree

Reference ID:


Senior Director Marketing - Psychiatry

My client is a fast-growing pharmaceutical company located in the western suburbs of Boston, MA.  They are creating innovative therapies that help transform people’s lives, while playing an increasingly active role in the future of global health.  They strive to contribute to society through innovative application of science and medicine for the betterment of healthcare worldwide.


Their culture is collaborative, very positive, high energy, enthusiastic people. It’s a culture where you can be noticed, advance, and make a difference, to the company, and to the patients they serve.  They are looking, not just for someone who can do the job today, but for someone who can grow to become one of their organization's future leaders.  If you are curious, passionate, and determined to make a difference, this could be the organization for you!


Seeking a Senior Director Marketing – Psychiatry to join their team.



  • Solid US focused HCP marketing experience
  • Psychiatry/CNS experience preferred
  • Prior people management experience
  • Prior pharma sales experience preferred
  • Launch experience preferred
  • Ability and willingness to roll up your sleeves and get your hands dirty
  • Must be office based in the Boston, MA area
  • Must be authorized to work for any employer without sponsorship

The Senior Director of Marketing, Psychiatry will report to the Executive Director, Marketing and will lead/supervise the members of this product’s HCP marketing team to maximize net revenue and contribution. This person is accountable for developing brand strategy and executing the complete tactical plan across psychiatry, primary care, institutions, and nurse practitioner/physician assistant customer groups. We seek an experienced marketer and an exceptional leader with proven team engagement to become a core member of this marketing team.



  • Develop and lead the marketing plan
  • Develop and lead all channel related efforts, e.g., retail, VA, institutional, as well as efforts by HCP segment (Psychiatry, Psych-like PCPs, NP/PA’s, etc)
  • Develop and lead the lifecycle plan
  • Engage team members and capitalize on individual strengths to enhance overall team performance while creating an environment of success
  • Direct the annual brand strategy and tactical planning process
  • Develop and execute budgets within established financial goals
  • Uses organizational and project management skills to manage effective implementation of cross-functional operating/tactical plan
  • Utilizes strong communication skills to effectively communicate strategies and plans to the entire commercial organization
  • Participates in the development and management of key customer and thought leader relationships
  • Manages three direct reports. In conjunction with direct reports, establish annual objectives and developmental plans. Provide ongoing evaluation and feedback to ensure accomplishment of objectives
  • Compliance with internal processes regarding legal, regulatory and financial policies and procedures


  • Bachelor’s Degree required; MBA preferred
  • 7+ years of pharmaceutical marketing related experience with: (e.g. marketing research, product strategist) required, and b) 2+ years direct pharmaceutical/medical sales experience preferred
  • Experience in the psychiatry/CNS therapeutic area is required
  • Exceptional leadership experience required, with at least 5 years of people management and proven marketing development and career progression of team members
  • Product launch experience highly preferred
  • Ability to solve problems that include many decision makers and carry several options for solutions, as well as persuasive written and verbal communication skills
  • Experience in development and implementation of brand plans
  • Must be a strong strategic thinker, able to assess a range of variables including market trends and opportunities, competition, research progress, etc., in order to craft strong near and longer term marketing strategies. This requires strong analytical skills combined with a strong market orientation to identify breakthrough opportunities
  • Must be able to foster cross-functional alignment of the sales organization with (through influence) marketing and managed markets teams and create a disciplined, ambitious and collaborative business. He/she will be able to focus an organization on execution and delivery, with a drive and passion for winning
  • Comprehensive understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment
  • Able to integrate business knowledge, financial knowledge and analyses of available information to make sound business decisions. Can apply financial analysis to build business cases that drive quality decision making and management processes
  • Demonstrated understanding of program/project management processes and tools
  • Ability to interact widely and effectively within the company (i.e., on an interdepartmental and interdisciplinary basis) as well as with our parent company
  • Ability to develop solutions to complex problems requiring the use of ingenuity and creativity and to formulate approaches and strategies which may fall outside of historical norms
  • Experience in facilitation, mentoring, and personnel development, with proven teamwork/collaboration skills to continue building bench strength in the organization
  • Ability to travel up to 30% of time

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