Director of Marketing - Pet/Companion Animal Ingredients

Atlanta, Georgia, United States, 30301

Posted on 11/06/2019 by The Carlisle Group

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Position Details




Consumer Products and Services / Food Products & Services


Sales / Retail / Business Development

Job Level:

Experienced Professional (Non-Manager)


Bachelor's Degree

Reference ID:


Our client is a quickly growing value-add ingredient manufacturer! We have been retained to find a talented Director of Marketing who is responsible for the overall leadership and management of the company’s pet/companion animal marketing; including but not limited to the development and implementation of the pet marketing strategy that drives market awareness, competitive differentiation and increases the demand for company products and services.


Key Responsibilities:

  • This person will lead the Pet strategy with initial focus on North America
  • Develop and implement marketing plans focused on growth of the Pet market
  • Direct the development and execution of the Pet marketing initiatives including product launches, channel to market development and oversight, sales collateral, print advertising, digital marketing, tradeshows, promotional campaigns, social site presence, company website from a Pet perspective and Pet press releases.
  • Responsibilities include long term strategy development, implementation of short and long term business plans to achieve Pet business objectives and management of Pet marketing costs.
  • Actively lead, build and manage the Pet marketing strategy including advertising agency, graphic designers, media specialists and copy writers to produce high quality publications and materials on time and within budget.
  • Lead cross functional Pet team on specific projects, working closely with the Food Scientist and others to develop concepts ideas and application support, clinical development, regulatory affairs and regulatory approvals, new claims and market expansion.
  • Collaborate closely with the VP of Sales and channel partners; enabling sales to meet their commercial objectives by providing them with appropriate tools, materials, presentations and support.
  • Lead print media buy strategy – Including the creation of new print ads; coordinate with VP Marketing.
  • Develop direct mail programs (including e-blasts), monitor roll-out of the campaigns and check for success level at conclusion.
  • Continually monitor and leverage company's website from a Pet perspective– Including branding, content updating and education tools.
  • Leverage social media to expand awareness and growth of company's Pet branded technologies.
  • Insure timely distribution of leads generated at all tradeshows.


  • BS in Business, Science, Marketing/Communication or equivalent, MBA preferred
  • Minimum of 7 years of experience in marketing
  • Must come from the ingredient industry and have experience with selling ingredients into pet companies!
  • Past experience in a market development, sales or business development role
  • Superior presentation and analytical skills, plus demonstrated skills to handle a variety of assignments simultaneously
  • Strong leadership and negotiating skills
  • Experience in new business development and product launches
  • Proven ability to work cross functionally with sales, marketing, customers, suppliers etc.
  • Results driven, strong work ethic with strong organizational and time management skills
  • Must be able to travel at least 30% of the time (customers, conferences and tradeshows)
  • Must possess a valid U.S. driver’s license.

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