Senior Director of Marketing & Strategic Development – Indiana

Our client, a private, independent unaccredited college, centered on higher education and practical learning, is seeking a Senior Director of Marketing & Strategic Development.  The roles primary responsibility will be to provide vision, leadership and direction for planning and operation of all aspects of the college’s programs and services. This role will have a specific focus on developing and leading the marketing strategy working closely with clients, managers, and distribution partners to create effective plans focused on growing the college’s audience for programs and services.

Senior Director of Marketing & Strategic Development Key Responsibilities:

• Spearhead the execution of marketing efforts including testing, tracking, results reporting, analyses, and recommendations to improve marketing strategies.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive potential student/customer interest and sales
• Conduct meetings regularly with staff to review pipeline, resolve challenges, brainstorm possible solutions, and provide training to ensure the team is consistently performing above standard
• Developing and implementing a progressive and community-responsive College philosophy, including a comprehensive strategic plan that details the institutional mission, vision, goals and objectives, priorities, and resources for the current and long-range needs of the community;
• Developing and implementing a strategic vision for the College;
• Developing, maintaining, and evaluating the academic and outreach programs of the College and creating a climate entrepreneurial in character;
• Developing and maintaining an appropriate administrative organization to ensure effective and efficient management of the College and its resources;
• Recommending policies for Board action, and implementing those policies adopted by the Board;
• Developing and maintaining a personnel operation that includes the recruitment, selection, development, compensation, evaluation, and continuation of all College staff and faculty;
• Preparing, recommending, and administrating the annual operating and capital budgets as approved by the Board of Trustees;
• Maintaining and making efficient use of existing institutional resources, and creating new resources;
• Providing for effective internal and external communications, including keeping the Board informed, being the College's chief spokesperson, and representing the College to the public;
• Assisting the Board in the recruitment of new trustees;
• Providing for the preparation and submission of all reports required by local, state, and national agencies;
• Representing and actively participating in appropriate local, state, and national efforts to promote the interests of the College;
• Managing the operational affairs of the Board of Trustees, including being its professional advisor by analyzing implications of proposed actions and making recommendations, handling agendas, minutes, policies, and other necessary records;
• Providing leadership in annual fundraising;
• Delegating to appropriate staff, faculty, and committees’ powers and duties listed above as the deems appropriate for the administration of the College;
• Exercising the discretionary power necessary to ensure the continuous efficient operation of the College, deciding all other administrative matters not outlined above and for which no specific provision has been made in the law or by Board policies; and
• Performing any other duties assigned or delegated by the Board of Trustees.

Senior Director of Marketing & Strategic Development Requirements:

• Successful track record in a senior marketing role
• Successful track record of successive levels of management experience
• Excellent leadership, communication, and decision-making skills
• Experience in digital and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets.

Senior Director of Marketing & Strategic Development Preferred Skills and Qualifications:

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Proficiency with HTML, content management systems, and design software
• Established a roster of media and PR contacts
• Desire to grow professionally through ongoing education
• Understanding of the higher education market and the current challenges facing it.

For more information, please submit a confidential resume to melva@mriz.net

Melva Lowry

1531 W. Oak Street

Zionsville, IN 46077

Visit our website at www.mriz.net

Due to the high volume of resumes received, only applicants with SPECIFIC EXPERIENCE requested by our clients will be contacted.  All replies are held in strict confidence.  MRI Zionsville WILL NOT share your personally identifiable information WITHOUT your permission.

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