Tiktok Shop Manager

Guadalajara, Jalisco, Mexico


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Type: Contract

Experience: Entry-level Professional (Non-Manager, Less than 2 years experience)

Education: Bachelor's Degree

Category: Operations Management

Industry: Consumer Products and Services / Health & Beauty Aides

Company: CP & Krell Group

Reference ID: Vb1Do0

Date Posted: 08/30/2026

Shortcut: http://jobs.mrinetwork.com/xC6Asv


Nuestro cliente busca un Manager de TikTok Shop con mentalidad creativa, visión comercial y fuerte enfoque en performance para liderar y escalar la presencia de sus marcas existentes y futuras en TikTok.

Esta persona será responsable de convertir TikTok y TikTok Shop en un canal relevante de adquisición e ingresos, integrando estrategia orgánica, publicidad pagada, contenido, livestreaming, afiliados y colaboraciones con creadores.

 

La posición gestionará TikTok Shop completamente in-house, desde la estrategia y operación diaria hasta el análisis de resultados, asegurando que cada marca mantenga una identidad diferenciada y una ejecución consistente.

 

LA COMPAÑÍA

 

Nuestro cliente es una empresa mexicana de belleza en rápido crecimiento, con más de diez años de trayectoria y distribución a nivel nacional. La compañía comercializa un amplio portafolio de productos y marcas exclusivas, innovadoras y alineadas con las últimas tendencias del sector. Su negocio combina distribución, retail y comercio electrónico, con una estrategia enfocada en ampliar su presencia digital y acercar nuevas propuestas de belleza al consumidor mexicano.

 

RESPONSABILIDADES

 

  • Diseñar y liderar la estrategia integral de crecimiento en TikTok para todas las marcas, incluyendo contenido orgánico, TikTok Ads, TikTok Shop, afiliados, creadores y UGC.
  • Gestionar la operación completa de TikTok Shop: configuración y optimización de storefronts, catálogo, productos, precios, promociones, inventario y salud de las cuentas.
  • Coordinar pedidos, devoluciones, servicio al cliente y logística con los equipos internos para asegurar una experiencia de compra eficiente.
  • Planear y ejecutar campañas en TikTok Ads Manager, optimizando inversión, audiencias, creatividades y resultados para lograr un crecimiento rentable.
  • Identificar, incorporar y gestionar creadores, influencers y afiliados que impulsen ventas y produzcan contenido de alto rendimiento.
  • Desarrollar programas de comisiones, envío de producto, seguimiento y medición del desempeño de creadores.
  • Colaborar con los equipos creativos para idear, guionizar, producir y probar contenido de video corto adaptado a la identidad y audiencia de cada marca.
  • Desarrollar y ejecutar estrategias de TikTok LIVE Shopping, incluyendo calendario, selección de productos, promociones, talento y análisis de resultados.
  • Monitorear diariamente métricas como GMV, ventas, conversión, ROAS, CPA, ticket promedio, tráfico y desempeño por producto, campaña, creador y marca.
  • Ejecutar pruebas rápidas, identificar aprendizajes y ajustar campañas, contenido, promociones y tácticas en tiempo real.
  • Mantenerse al día sobre tendencias, formatos, herramientas y comportamientos dentro de TikTok para asegurar contenido relevante y competitivo.
  • Administrar los presupuestos de publicidad, promociones, programas de afiliados, colaboraciones con creadores y pruebas de contenido.
  • Trabajar con los equipos de Social Media, Marketing, Creativo, E-commerce, Operaciones y Logística para alinear campañas, inventarios y objetivos comerciales.
  • Establecer una cadencia clara de reportes, presentando resultados, aprendizajes y recomendaciones a la dirección.

 

REQUISITOS

 

  • Licenciatura en Marketing, Comunicación, Comercio Electrónico, Administración o una carrera afín.
  • Mínimo tres años de experiencia en social commerce, performance marketing, influencer marketing o e-commerce, con experiencia directa en TikTok.
  • Experiencia práctica gestionando y haciendo crecer TikTok Shop, idealmente para marcas DTC, de belleza, cuidado personal, moda o consumo.
  • Dominio de TikTok Seller Center, TikTok Ads Manager y las herramientas de analítica de TikTok Shop.
  • Experiencia comprobable gestionando contenido orgánico, campañas pagadas, programas de afiliados, creadores y flujos de trabajo UGC.
  • Conocimiento de la cultura de TikTok, sus tendencias, formatos creativos y dinámicas de conversión.
  • Capacidad para interpretar métricas comerciales y de performance y convertirlas en acciones concretas.
  • Experiencia gestionando presupuestos y optimizando campañas con base en ROAS, CPA y rentabilidad.
  • Perfil creativo, analítico y comercial, con capacidad para gestionar varias marcas y prioridades al mismo tiempo.
  • Persona autónoma, ágil y cómoda liderando la operación de TikTok completamente in-house.
  • Excelentes habilidades de comunicación, negociación y colaboración.

 

No discriminamos en la aceptación o referencia de candidatos por motivos de raza, color, religión, sexo, edad, nacionalidad, estado civil, discapacidad u otras características protegidas por la ley.

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